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The Sassy Edit: This Month’s Must-Haves In Hong Kong

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Discover the best of whats new
in Hong Kong this February
with The Sassy Edit.

With a new event, brand and shop launching every other minute in Hong Kong, it can be hard to keep up with what’s happening around town. Enter “The Sassy Edit”, our monthly roundup of everything new that’s worth knowing about. Ahead, we’re spoiling you with indulgent treats, from the most adorable beauty buys (what better way to spend your lai see?) and sweet treats to limited-edition Valentine’s Day collections and more.

Read More: Things To Do In Hong Kong This Month


What’s New In Hong Kong This February

Ariana Grande Releases Swarovski Capsule Collection

If there’s one thing we’ll never tire of seeing on our feeds, it’s Ariana Grande and Cynthia Erivo’s pink-and-green press tour. You may not have a sapphic love story like theirs (kidding), but you can sparkle as bright as Glinda The Good Witch, courtesy of Swarovski crystals! Comprising 16 jaw-dropping statement pieces, all featuring bedazzled hearts and music notes, Grande’s collection would perfect any Valentine’s Day look!

Read More: Last-Minute Valentine’s Day Gifts Your Partner Will Love


Baking Maniac Recreates The Viral Dubai Chocolate

Sorry not sorry, we are never going to shut up about that Dubai chocolate — and if you’ve tried it, you’ll understand why. Still haven’t managed to get your hands on some? Baking Maniac has just launched an entire collection of sweet treats inspired by the nutty-chocolatey goodness, including cupcakes, chocolate bars, cookies, cake-pops and more, all filled to the brim with pistachio cream and a crispy knafeh mix!

Read More: Where To Find The Best Chocolate In Hong Kong


INNISFREE Teams Up With My Melody

The Sanrio Characters ♥ INNISFREE Collection is finally here! Celebrating INNISFREE’s 25th anniversary and My Melody’s 50th, the collection features all of your fave skincare products — Retinol Cica Ampoule (a best-seller in Korea!), Green Tea Seed Hyaluronic Serum & Cream and No Sebum Mineral Powder — in the cutest packaging ever. Perfect for Galentine’s or Valentine’s, this collab is a must-have for skincare and Sanrio fans alike!

Read More: Collagen Boosting Products That Actually Work


Savage X Fenty Valentine’s Day Drop

No one does lingerie — or marketing! — quite like Rihanna. For this Valentine’s Day special, you’ll receive a Top Drawer Lace Thong Panty in “timeless red” folded into the shape of a rose! Made from more than 80% lace, the thong also features a keyhole cutout at the centre back, making the design extra flattering on the backside.

Read More: The Best Lingerie Shops In Hong Kong


LISA Releases New Single With Doja Cat & RAYE

Pop sensation LISA has officially released her new single, “Born Again”, featuring none other than Doja Cat and RAYE! The dynamic pop track marks LISA’s first release of 2025 and preludes her debut solo album, which will be released on 28 February, 2025 (available for pre-order here!). From “Born Again”‘s sultry, Old Hollywood-inspired album art to the witty and revengeful lyrics, this track is set to be the song of heartbreak season!


Read More: You Won’t Believe These Friendship Breakup Stories


Rare Beauty “Soft Pinch” Liquid Contour

Rare Beauty’s new Soft Pinch Liquid Contour is here to redefine snatched! With its lightweight, blendable formula, it effortlessly sculpts and adds dimension without feeling heavy on the skin. Available in six inclusive (and highly pigmented!) shades, the contour is perfect for both natural daytime looks and more bold nighttime glam.

Read More: Everything You Should Know Before Getting Botox


LMO Introduces Yogurt Bowls & Gourmet Sandwiches

Still feeling stuffed from all those Chinese New Year celebrations? Us too. Thankfully, LMO is bringing light and healthy lunch options to its BASEHALL location, each made with fresh, seasonal ingredients! The new items include two yogurt bowls (we’re extra excited about the vegan coconut option with pineapple, oats and granola) and three sandwiches, all served on Japanese milk bread! Not only do these sound delicious, they’re all priced under $80!

Read More: The Best New Menus & Dining Deals This February


Lululemon Launches “Glow Up” Collection

Lululemon’s new Glow Up drop is the ultimate training gear designed to hug your body, enhance your movement and boost your confidence. Made with re-engineered fabric and a snatched new waistband, “Glow Up” is all about smooth fits, sculpted looks and zero distractions. We can’t wait to try out this sweat-wicking, quick-drying collection!


Read More: How To Dress Based On Your Venus Sign


Aēsop Releases First-Ever Jewellery Collaboration

Aēsop has unveiled its latest scent, Aurner Eau de Parfum, a captivating blend of florals and musks like magnolia leaf, Roman chamomile, and cedar heart. Alongside the launch comes Aesop’s first-ever jewellery piece: a limited-edition ear cuff. Handcrafted from Rhodium-plated Sterling Silver by skilled artisans, only 200 are available globally!


Read More: Scent And The City — Perfumes That Match Hong Kong Districts


This article contains editorial selections and paid partnerships.

Main image artwork by Sassy Media Group using images courtesy of respective brands, all images courtesy of respective brands.

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